Reduce Cart Abandonment
Reduce cart abandonment through Social proof and FOMO using Encomm Nudge product interest campaigns
Scenario
Online retailer selling athletic shoes experiencing trouble with cart abandonment
E-commerce stores sell limited-edition sports shoes in a variety of colors that are only available for a short period of time. People may sometimes add these shoes to their cart but then leave without purchasing them. This could be because they are not in a rush to purchase them or are waiting for better deals.
Average cart abandonment rate in the ecommerce space is 69.57%. Which means 7 out of 10 shoppers abandon their carts
When Customers know that other people are interested or have purchased or added the same product to their cart, it not only provides them validation but also creates an urgency. The impression that the product may sell out prompts customers to make an impulsive purchase.
Studies have shown that 60% of the consumers make a reactive purchase because of FOMO (Fear Of Missing Out)
Solution
Nudge Product Interest Signals create urgency and FOMO (Fear Of Missing Out) by displaying the number of times a product has been viewed, added to cart and sold in a given time period.
enComm nudge is available on the shopify app store.
- Easy to setup and use Merchants can create an instant product interest campaign for specific products right after installing and setting up the app. No coding required. It saves a lot of time and effort.
- Reduce cart abandonment Customers will see the number of views, add-to-carts, and items sold when they visit the product page, which creates an urgency and gently nudges them to complete the purchase.
- Easy to customize Use a predefined template or a custom template to create a product interest campaign. Campaign frequency can also be controlled with ease..
- Gain Insights Use the analytics dashboard to gain visibility to metrics. Fine tune your campaigns and make business decisions based on the insights.
- How to set up product interest campaigns? After installing enComm Nudge, use this video to learn how to add product interest signals to your product